Recently, One of my good friend got the same issue, I saw it then searched and learnt about the Spam Filters and I'm not perfectly can say about this but It can improve your email delivery and may stop your mails being flagged as spam. So I'm posting it to here If you're having the same issues. I found, to stop this bombardment, people and businesses are creating filters, or buying company services that filter email so that they receive only content that they deem relevant to them. So, whether or not your email is legitimate, if a receiving host or email spam program is aggressive or set a certain way, your emails could very easily get marked as spam. Unfortunately, this is not a server or hosting issue. This is a general issue with email that you will find no matter where you host your business emails. This article discusses what you can do from your end.
How to Avoid Your Emails Going to Spam Folder?
- Avoiding Your Emails Going to Spam Folder Tip No. 1: Get on the White Lists
Hotmail and Yahoo! both keep lists of approved senders. Once you're on that list, that means you'll almost always go into the inbox. If you send a particularly spammy email, however, you can be removed from the list. The process can be frustrating and take a long time, but it's well worth it.
- Avoiding Your Emails Going to Spam Folder Tip No. 2: "Drips"the Messages
Spam filters at most email providers look to see how many messages you're sending at a time. If you're sending to a large list, even if you have a fast and efficient email sending server, have the server "drip" the messages out slowly. You really don't want more than a couple thousand to hit any one email provider per hour if you're playing it safely.
- Avoiding Your Emails Going to Spam Folder Tip No. 3: Break Large Lists Down
There are many reasons to break large email lists down into smaller ones, but the best reason is that doing so will mean that the spam complaints that you receive when you send your email won't be in one huge mass. It is inevitable that even loyal subscribers sometimes mark you as spam. If you send your large list in smaller segments, the email provider (Hotmail, MSN, etc.) will see less spam complaints bundled together at one time.
- Avoiding Your Emails Going to Spam Folder Tip No.. 4:"Clean" Your Email List
Most, if not all, email providers' spam filters penalize your domain or IP with a higher spam score (meaning there's a higher possibility of your emails going to junk folder) if they see that you are sending emails to bad email accounts. A bad email account is an address that doesn't exist, has been disabled or has a full inbox. These addresses should be cleaned (or "pruned") from your email list regularly to avoid this. If you allow them to add up on your list, you will eventually be flagged as a spam provider.
- Avoiding Your Emails Going to Spam Folder Tip No. 5: Provide a Clear Unsub Link
Nobody likes it when somebody unsubscribes from their email list. However, providing a clear way to unsubscribe (and then honoring that unsub quickly) means that users are less likely to get frustrated and just mark you as spam. The number one criterion for ending up in the junk box is the number of spam complaints that you receive, so avoiding them at all costs is critical.
- Avoiding Your Emails Going to Spam Folder Tip No. 6: Don't Sound Like a Spammer!
This one should be obvious! The more "spam-like" text and phrases your email uses, the less likely it is to end up in the inbox. There are a number of free software solutions to check the "spam score" of an email before you send it, but there are also basic rules.
- Don't use the word "free" too many times.
- Don't use ALL CAPS.
- Don't use lots of colored fonts.
- Only use one exclamation point at a time!
- Stay away from words you'd see in spam: Viagra, drugs, porn, guaranteed winner.
If you've seen it used in a spam message that you received, don't use it in your own email message!
Even if you do all of these things and do them perfectly, your emails may still end up in the junk folder. Email spam filter criteria change almost daily and can be impacted by things that you have no control over. However, if you, as a habit, send good email that your clients want, you'll get into the inbox more often than not. Comm100 strongly suggest you to follow the above guidelines because, once an email provider thinks that your email is spam, it is very hard to get back into the inbox!
- Avoiding Your Emails Going to Spam Folder Tip No. 6: Don't Have Sloppy HTML Code
Spam filters check for bad html code, particularly if it looks like the code was done in Microsoft Word and then thrown into an email. Use a professional coder (preferably one who has done email templates before and knows the best way to make them resolve properly in an inbox) or a template provided by your email sending partner
- Avoiding Your Emails Going to Spam Folder Tip No. 7: Make Sure Your DKIM, SPF, Sender-ID, and Domain Keys Are Set Up Properly
You will want to make sure your email server supports these protocols (DKIM, SPF, Sender-ID, and Domain Keys) and that they are properly implemented.
This alphabet soup helps ISPs determine the authenticity of your email from a technical perspective. To make sure yours are set up properly try using IsNotSpam.com’s checking service.
If you want to dig deeper, here are the definitions:
0 comments:
Post a Comment